Apple event October 2023: Every single MacBook Pro, iMac announced

Apple dropped 3 new MacBook Pros and one new iMac.
By Kimberly Gedeon  on 
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new M3 MacBook Pro

Trick o' treat! Apple dropped some new M3s!

The Apple October 2023 event, also known as the "Scary Fast" live stream, dropped four iDevices this spooky season while introducing a new generation of three-nanometer chips: M3, M3 Pro, and M3 Max.

The M3 Pro, compared to the other two chips, would be considered a mid-tier processor while the M3 is an entry-level pick and the M3 Max is the best money can buy.

Curious to see which new products these chips will power? Stick around to find out.

1. 14-inch and 16-inch MacBook Pro with M3 Pro and M3 Max

Apple introduced two refreshed 14-inch and 16-inch MacBook Pro models and they come in two flavors: M3 Pro and M3 Max. Just like the predecessor, if you want the maximum amount of performance out of your laptop, you can snag the M3 Max 14-inch MacBook Pro or 16-inch MacBook Pro.

14-inch and 16-inch MacBook Pro
14-inch and 16-inch MacBook Pro with M3 Pro and M3 Max Credit: Apple

If you don't need herculean muscle, you can snag the M3 Pro for either the 14-inch or the 16-inch MacBook Pro.

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The M3 Pro, according to Apple, is up to 40 percent faster than the M1 Pro. The M3 Max, on the other hand, is 2.5 faster than the M1 Max.

Apple claims these models will deliver up to 22 hours of battery life. The 14-inch MacBook Pro with the M3 Pro chip starts at $1,999. The 16-inch MacBook Pro starts at $2,499.

2. 14-inch MacBook Pro with M3 chip

You may be wondering, "Didn't you just mention a 14-inch MacBook Pro in the last section?"

M3 MacBook Pro
M3 MacBook Pro Credit: Apple

I did, dear reader, but this one is different. This 14-inch MacBook Pro does not come with an M3 Pro chip nor an M3 Max processor. Instead, it comes with an M3 chip. It may not have the same "oomph" as the M3 Pro and M3 Max chips, but it's a significant leap over the M1 chip. In fact, Apple boasts that the M3 chip up to 60 percent faster than the M1 chip.

It starts at $1599.

4. New 'Space Black' MacBook Pro

You can now get the MacBook Pro in a new color called "Space Black" that consists of a dark aluminum finish – and less fingerprints.

New Space Black MacBook Pro
New Space Black MacBook Pro Credit: Apple

This is only available among the 14-inch and 16-inch MacBook Pro models with the M3 Pro and M3 Max chips.

For your information, the M3 and M3 Max models are also available in silver. The M3 14-inch MacBook Pro, on the other hand, is available in space gray and silver.

3. iMac with M3 chip

The iMac hasn't received an update since 2021 when Apple announced a new 24-inch colorful lineup with the M1 chip. Before the Scary Fast event, people have been scratching their heads wondering, "Will Apple pack it with M2 chip or will it leapfrog over to the M3 processor?"

New M3 iMac
New M3 iMac Credit: Apple

As it turns out, Apple opted for the M3 chip, which is also packed inside the 14-inch MacBook Pro. The Cupertino-based tech giant claims that it's two times faster than an M1 iMac. It still comes with the same seven colors of last generation, as well as the same size (24-inch screen), and a 4.5K Retina display.

It has a starting price of $1,299.

Topics Apple

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Kimberly Gedeon
East Coast Tech Editor

Kimberly Gedeon is a tech explorer who enjoys doing deep dives into the most popular gadgets, from the latest iPhones to the most immersive VR headsets. She's drawn to strange, avant-garde, bizarre tech, whether it's a 3D laptop, a gaming rig that can transform into a briefcase, or smart glasses that can capture video. Her journalism career kicked off about a decade ago at MadameNoire where she covered tech and business before landing as a tech editor at Laptop Mag in 2020.


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