TikTok has undoubtedly made its presence known in the music industry. A partnership with Ticketmaster and TikTok, launched in the U.S. in Aug. 2022, was a major step on this path. The collaboration allowed TikTok users to purchase concert tickets directly through the app.
A year later, the feature expanded, rolling out in 20 new markets as of Dec. 2023. Now, hopeful concertgoers using TikTok in the UK, Ireland, Australia, Germany, France, Canada, Mexico, New Zealand, Sweden, and others, can also buy tickets directly from select performers' accounts.
TikTok said the feature has been successfully used by "both established and emerging artists, comedians and sports teams", including Niall Horan, The Kooks, Burna Boy, and Shania Twain. The likes of Demi Lovato, One Republic, Usher, the Backstreet Boys, and WWE have previously signed on to use the feature.
Granted, Ticketmaster has caused distress for fans in the past: staggeringly long queues for sold-out tickets, an untamed reselling system, and a monopoly over the live music industry have tainted the company's reputation in the past few years — especially for Taylor Swift fans.
But it's prevalence in the industry continues; the global expansion of TikTok x Ticketmaster is a clear example.
For those of you wanting to give it a try – and needing to secure your seats to the next coveted show — here's how to buy a ticket right off your FYP.
How to buy a ticket on TikTok
- 2-3 minutes.
- TikTok app.
Step 1: Find the Ticketmaster link on artists' accounts.
Any TikTok Certified Artist can use the feature to promote their events. Follow your favorite artists to make sure you catch it — the link will appear with a blue Ticketmaster logo on the left side of a TikTok post, and will read: "Get tickets for [said artist]".
Step 2: Click the Ticketmaster link.
You'll be redirected from here.
Step 3: Buy your ticket.
The button will take you straight to the Ticketmaster artist page, where you can purchase your ticket.
